Run your entire media business from one intelligent system.
Content, advertising, and subscribers — automated, in sync, on every screen. Stop stitching together schedulers, ad servers, and billing. GEN21 unifies it all so your team books more revenue with less manual work.
Trusted for 25+ years across 200+ deployments — including RCTI, SCTV, MNC TV, ANTV, Global TV.
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What do you operate?
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products in the GEN21 suite
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The broadcasters you watch run on GEN21
Why GEN21
More ad revenue. Less manual work. One source of truth.
GEN21 was built for the people who actually run media operations — not for a brochure. Here's what changes when content, ads and subscribers share one system.
More ad revenue
Sell once and run everywhere — broadcast, OTT and online from a single console — with visibility data to charge premium rates for inventory that performs.
Less manual work
Traffic, scheduling, promo, sales and billing are automated and in sync, so nothing falls through the cracks between teams and systems.
One source of truth
Content, advertising and subscribers live in one integrated system that plugs into your MAM, CAS, EPG and finance stack.
Solutions by operation
Built for exactly what you run.
GEN21 isn't one-size-fits-all — pick your operation and jump straight to the products, proof and setup that fit your business.
Quick estimate
How much is manual trafficking costing you?
Two quick inputs. See the time your team could reclaim — and the ad revenue you could stop leaving on the table — by running it all on GEN21.
Indicative impact / year
624hours reclaimed
≈ 16
full-time weeks freed
up to 4.0%
ad revenue recoverable*
*Indicative estimate based on automating ~60% of repetitive trafficking and billing effort and reducing missed or under-billed inventory. Your actual results depend on your operation — book a walkthrough for a tailored figure.
The GEN21 suite
One platform. Every screen you monetize.
From national networks to local cable operators — pick what you need today and add the rest as you grow.
GEN21 Broadcast Management
Run traffic, scheduling, sales & billing for linear TV from one system.
Explore →GEN21 Radio
Purpose-built traffic & sales automation for radio networks.
Explore →GEN21 Cine
Programming, ad-sales and operations for cinema screens.
Explore →GEN21 Out of Home
Plan, book and bill OOH / DOOH inventory at scale.
Explore →GEN21 Subscriber Management
Manage MSO/LCO subscribers, billing & CAS integration end-to-end.
Explore →GEN21 MultiPlatform Ad Mgmt
Sell and serve ads across broadcast, OTT and online from one console.
Explore →GEN21 WiFi
Monetize and manage WiFi networks and captive-portal advertising.
Explore →GEN21 e-Commerce
Add transactional commerce to your media properties.
Explore →GEN21 Implementation Services
Expert onboarding, integration and go-live support.
Explore →GEN21 Selected References
Proof: the broadcasters already running on GEN21.
Explore →GEN21 Integration Partners
The ecosystem — CAS, MAM, finance, EPG — GEN21 plugs into.
Explore →Not sure which products you need?
Build your tailored GEN21 suite in two steps.
Selected references
From national networks to local MSOs.
GEN21 powers traffic, sales, media and subscriber operations for some of Asia's most-watched broadcasters and operators — across linear TV, radio, cinema, out-of-home and pay-TV.
See who runs on GEN21 →Integration partners
It fits the stack you already own.
GEN21 plugs into the systems that run your business — so you adopt it without ripping anything out.
Straight answers
The questions every media operator asks.
Will it integrate with what we already run?
Yes. GEN21 interfaces with your Newsroom, MAM, MCR, EPG and streaming servers, and provides two-way integration with your Conditional Access System. Billing reconciles with Oracle, SAP and QuickBooks.
We're not just linear TV — we run radio, cinema and OOH too.
GEN21 has purpose-built products for radio, cinema and out-of-home, all sharing one sales, scheduling and billing core — so cross-platform campaigns are booked once and run everywhere.
Can it handle our subscriber and billing complexity?
GEN21 Subscriber Management runs prepaid and postpaid models across multiple MSO/LCO operators, with STB/VC tracking, bouquet packaging, complaint workflows and regulatory reporting from one dashboard.
Is it reliable enough for 24×7 broadcast operations?
GEN21 is built on proven database technologies for round-the-clock operation, and is backed by implementation services and a customer helpdesk — across 200+ deployments over 25+ years.